Over 17 million Australians now use Facebook, and more than half of them log in every single day. Like it or loathe it, Facebook is a great way to communicate with all manner of people and this advanced Facebook course will look at how you can use it to promote a business or cause.

Content in this workshop will include how to set up and optimise a Facebook business page and how to develop a winning content strategy. We’ll also look at Facebook groups as another great way to engage your target audience. Finally, we’ll discuss using the Facebook Ads Manager to advertise to your target audience on Facebook, covering setting up audiences, deciding on your ad’s content and monitoring the results.