How do your customers and clients find you and how do they know, like and trust you, and then decide to hire you or buy from you? In most cases, it’s all about social media and your online presence! Stats show that 64% of consumers are more likely to trust a business if they interact positively on social media – and if they can’t find you there, they might give up on you entirely.

If you run a small or medium-sized business, the chances are that you’re behind on your social media strategy. The 2018 Sensis social media report showed that more than 80% of Australians use social media regularly (nearly 100% if your audience skews young), and that while big business has a social media strategy, this is something smaller businesses are falling down on.

In this workshop with social media consultant Amanda Kendle, you will learn all about the current popular social media platforms and decide which are appropriate for your business and your audience. This course will both explain the relevance of each tool and provide you with a hands-on opportunity to set up and optimise your various online profiles.

OUTLINE:
During this course, you will learn about:

• Optimising a Facebook page with appropriate content
• Using LinkedIn to connect with relevant professionals
• Deciding whether Instagram is a suitable platform and how to use it
• Revising your existing website or options for setting one up
• Considering using a blog to promote your work
• Monitoring your online reputation
• Using other field-relevant sites such as Twitter, Pinterest and others.

THINGS TO KNOW:

Participants should bring their own laptop PC or MacBook computer capable of accessing the WiFi provided. Some of the activities could be carried out on a tablet but a laptop will mean participants can access everything covered in the workshop.

This course will be held at The University Club of Western Australia.

Lunch will be provided and is included in the cost.
If you have any special dietary requirements please email our staff on info@universityclub.uwa.edu.au as soon as possible once you have booked. Your early notice is appreciated and assists us in meeting your dietary requirements.