Jay Jay Jegathesan is manager of the School of Physics at UWA and is the founder and leader of the UWA presence in 3D virtual worlds. His research interests extend to looking at groups of artists, film makers and educators through the lens of Communities of Practice, as well as investing how perceptions of institutions when experienced through virtual technologies are able to impact on and influence perceptions of the real. He has spoken across Australia and internationally on this subject, including Sydney, Melbourne, Kuala Lumpur, Barcelona and Cheju Island.